The viral music video on Kerala Tourism received 12 lakh + views on Facebook, after it got
uploaded on www.keralatourism.org. It has set a record among the tourism promo videos.
The 4:11 minute song video showcases the state’s nostalgic symbols viz the greenery and
backwaters, performing arts beyond the usually portrayed Kathakali, the thrill of monsoons,
onam, elephants and percussion festivals, snake boat race, martial arts, ayurveda rejuvenation,
importance of rice and harvest seasons, harmonious coexistence of hindu, muslim and christian
cultures, tea and coir makers, and even the singing and enjoying while having the traditional
sadya lunch.
The visuals, which pass in a split of a second, aim to neutralize the possible language barrier for
any nonMalayalee aspiring to explore specialties of the land before paying a visit to Kerala.
The song gets a feminine perspective being female sung, with accompanying male voices that
support the theme of song which project the state as genderfriendly. However, the main focus is
to express the rhythm of Kerala.
Among the viewers' comments, 60% were from outside the state, which according to the tourism
department, is a positive indication of the rising popularity of Kerala as a preferred tourism
destination.
See Signature Video, Kerala Tourism: